Yesterday, Microsoft launched a preview of their on-line music store. I’ll not write anymore about this at the moment. However, what is clear is that many are concerned that Microsoft could gain dominance over this fledgling business, perhaps with a lower quality product. Microsoft however seem to have indicated that they are not trying to steal customers from the iTunes Music Store – instead they’re trying to bring new customers to the party.

Funny thing is: Microsoft cannot steal customers. I’d like to know what the percentage of people who use iTunes actually listen to their purchased on their iPod. I’d bet it’s quite a high figure. If you don’t want the immediacy of buying – downloading – going out and listening to stuff – you can buy a CD. But, there’s quite a rush to know that minutes ago you hadn’t got this tune, then wham it’s in your pocket. Literally.

Microsoft can’t steal iTunes’ customers because since the iTunes Music Store only plays with iPods, people would need to be able to use their iPods with the Microsoft store. But, it can’t be done. iPods don’t play WMA format, and if you have an iPod unless you rip to CD and convert (on a PC), anything bought on the Microsoft store stays on your PC. Funnily enough Microsoft include a dig at Apple’s proprietary format (FairPlay tagged AAC) on their own site, almost to plead with iTunes’ customers to demand iPods that play WMA. But, the WMA format is more proprietary (if there can be such a term).

There are ultimately two choices for consumers. One is related to the store of choice, the other the choice of portable digital music player. At the moment Apple offers the best experience for buying music on-line bar none. Furthermore, the iPod still beats other music players. Even my three year old 1st generation iPod does this. I am however concerned that in the long run, inferior products and inferior usability will prevail. But I’m more concerned that it actually happens. That is, why do people buy things that are just okay?