There was a time when everyone in the sales business was called a ‘sales executive’. Even those who spent their life driving around the country in their Vauxhall cars.

Okay, this is still the case. But it now seems everyone that has a view on something calls themselves an analyst.

For example, the recent decision by Apple to migrate to Intel processors over the next two years has caused a lot of ‘analysis’. Mostly good. But here’s a quote from someone:

“Apple absolutely should not simply switch between architectures. It should provide support for both architectures and allow Intel and IBM to fight it out in terms of innovation and performance, while letting the market decide which architecture to invest in”.

Um, in case this guy missed the WWDC keynote, that’s exactly what Apple have been doing since MacOS X was first released. As for the ‘market’ deciding which architecture to invest in.. well, I think that decision has already been made, judging by the number of Intel-based PCs that have been sold. In any case, IBM / Freescale are now more interested in the gaming and mobile markets.