Sometimes when I start the design for a website I have a vision for the eventual design. Both in graphical terms, colours, fonts etc., and in layout, user interface pieces and interaction, which, in a sense, lay on top of the graphics.
Quite frequently, however, I have no idea where to begin. All I have is a knowledge of the content and from it, the navigation and interactivity requirements. But I’m very happy with this.
From this state I’ll usually start sketching on paper or dumping ideas into Fireworks. Inevitably I am distracted by the colour scheme(s) to use and the choice of colours affects the design and fonts I use. Maybe it’s a synaesthesia related issue?
Last year, our design for our yearly Yellow Pages advertisement was in colour. Just one colour, combined with greyscale. But it took me ages to come up with the right colour.
This year’s design will be just greyscale, and today I started and finished the design without any problem. Part of this is due to us simplifying our ‘message’ to tie in with a forthcoming website redesign, given prospective customers a stark choice between us and other candidates. But, I’m convinced the main reason it was much easier was that there was no colour to care about.
Colours seem to intrude on my design process, in the same way that colour photographs always seem to be less emotionally effective than black and white ones. So, for my next website design I’m going to try starting it in greyscale, then adding colours after the core design is finished. I’ll report back on the success (or otherwise) of this experiment.