On Thursday afternoon one of our clients cancelled a meeting that was to take place on Friday. As a result Friday became free for me to work on other business. Late Thursday I had an idea for the landing page for one of our future prospects: a site for exclusive holidays to Scotland. I scribbled the idea down on a piece of 3×3 paper, then slept on it (not literally!)

During Friday I used Macromedia Fireworks to outline the original idea, but I decided I didn’t like it. It didn’t exude enough exclusiveness. At this stage I would usually wait for another idea, or go back to sketching some alternatives – but this time I didn’t.

Instead I decided to find out exactly what I didn’t like about it, and what techniques and motifs I could use to make this landing page better. Rather than start on a new document, I created a new frame in Fireworks, copied over some of the design ideas that I did like, then worked with it.

I ended up producing a total of 14 iterations of the landing page, and I’m pleased with about 3 of them. When our client comes to visit next week, I can take them through the story of their development, hoping that she agrees with my strategy. I’ll post the iterations up here following the meeting.

Today I worked on a page layout based on the clues given by the best landing page and it looks lovely.