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Rebates

My uncle and I went to Staples yesterday to buy a replacement keyboard and mouse combo for his PC. This purchase included both an Instant Rebate and a Mail In Rebate.

The Instant Rebate is applied directly at the till.

The Mail In Rebate requires a form to be completed and posted to Staples. Alternatively, there’s an online rebate site, a six step system which requires the entry of four pieces of information from the receipt. Both systems then have the rebate posted back by cheque in 6 to 8 weeks.

Staples also runs an Easy Rebate, which isn’t the same as the Mail In Rebate, and which can also be completed online.

Are rebates a marketing ploy?

Why not just reduce the price paid at the store?

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