There’s a video I’d like to share with you. It’s for a song I really like, which kept me awake at 4am this morning. But it’s only available as a stream, or to buy on iTunes – if you happen to be in the US. The stream is so abysmal that the video is unwatchable as a result, but the video adds facets to the song and the songwriter, enhancing the overall experience. One day this song will be a track of the day. But not today.

Making it a download, and sticking it on YouTube would be a great move, because YouTube have the technology to support the streaming requirements when more than one person is trying to watch the video. This attracts more people to the music.

Which is quite important when you run your own record company.