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Musicrecommenders
Musicrecommenders is a global music service to be launched by Nokia. “Masterminded” (and really I don’t have quotation marks big enough for that word) by media planning agency Naked and music strategy agency Frukt, and will initially offer downloads at 89p a track – 10p more than Apple’s iTunes – in the UK and Australia only.
According to MediaGuardian, the main aim is not to sell downloads. It’s main aim is to build a music brand and develop a community.
Okay. Excuse me whilst I have this puzzled look on my face.
Oh, right, I understand, it’s to get people to buy Nokia Phones instead of iPods, which aren’t phones. Yet.
This’ll be a giggle.
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