Seth Godin writes about the concept of cheap, or rather cheaper. In particular, he states “Cheaper is the last refuge of the person who’s not a very good marketer”. It’s also somewhat opposite to being remarkable. And being remarkable is where it’s at, right now.

About this time last year we decided not to be cheaper than our competitors, because cheaper wasn’t getting us the work we wanted, nor was it building our customer base. The opposite was true: customers who recognised the value in what we provided to them, and realised that we’re absolutely committed to help build their organisation through a long-term relationship were the ones who spent more with us. They’re also the ones who recommend us to others, because, as Seth writes “cheaper doesn’t spread the word”.

So what’s the result of not being cheaper? For us, it’s less work. But, it’s the work we want. It’s the work that enables us to build long-term relationships with customers. It’s the work that enables us to be remarkable. If you want a one page website, we’re not the guys to call, but if you want something that is innovative, world class, or solves a problem that others deemed ‘impossible’, drop us a line.