One of my frequent observations on websites for small businesses and organisations is that they are still perceived as a ‘build-once’ activity. This means that the website gets built, and never gets updated. No new content, no new sections. Just stagnation.

Circumstantial evidence obtained throughout the eight years that we’ve been running Junctionbox Media indicates that there is a strong correlation between organisations and businesses that grow and the frequency with which their website is updated. I’m sure this relationship works in both directions.

It’s often cited that ‘we need a content management system’ in order to update content; rather than providing copy to ourselves. Something remarked upon by customers as well as our competitors. But that’s not the case. We can work in new content to static sites very quickly. We have the tools and experience to do this. Furthermore, many website owners have no idea where to start with new content: the text, graphics, editing. What do you need to say? Why? How?

Thinking that this will all change if you install a content management system is foolish.