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The Twilight Zune

There’s a Zune video. Watch it, and when you’ve woken up, decide whether you agree with these statements from Robert Scoble:

  • Box design: good. As good as iPod.
  • Look and feel and overall hardware quality: good. As good as iPod. I actually even liked the brown one a lot.
  • Screen: better than iPod.
  • Hard drive size: worse than iPod.
  • Features: mixed bag, we’ll get into that below.
  • Price: in the right neighborhood.
  • Marketing: unknown, but Apple has set such a high bar that I doubt Microsoft can even get close.
  • Software experience: unknown.
  • Updateability: better than iPod (if I were Apple I’d worry about this).
  • Conversationality: (Does it cause a conversation). Here Apple wins with the white headphones hands down.
  • Integration: beats the iPod cause it works with Xbox.

What I find interesting about this video is that whilst it says a lot about Zune, it says so much more to me about things other than Zune.

One Response to "The Twilight Zune"

  1. Mark H wrote:

    I think the BIG question is: can Microsoft become cool? Or have Apple already succeeded in portraying themselves as young dudes, and Microsoft as flabby, middle-age businessmen? To some extent, features and user experience will not be the core issue. This will not be a replay of Pocket PC eventually eroding Palm, because the target market is totally different – pop culture, not business culture.

    HOWEVER, I do see an opportunity for Zune version 2 or 3. It’s starting to become cool to be a tech-head in pop culture. Tech-heads are starting to be less and less viewed as geeks. If Microsoft do what they did with the PC and make it easy for people to extend their Zune’s themselves by adding their own hardware and software extensions for example, then they could steal the geek from Apple, and it would only take one of those geeks to develop something REALLY cool, that neither Apple nor Microsoft had thought of, and show it off on YouTube … IMHO anyway.

    Apple “get” this with OS X. They make software development really easy, totally free, and provide loads and loads of really cool core libraries to do really cool things. They WANT developers to move to OS X and create cool things that nobody has thought of before. They want to attract innovators – and they are succeeding.

    What’s the chances of Apple providing a free SDK for both iTunes and iPod, so that they can use their own customers to accelerate innovation in the portable media market? Much as I’d like to see it, I don’t see it.

    And where is Apple’s alternative to Windows Media Centre? Will the new iTV thingy be mould-breaking and cool, or will it merely imitate Media Centre?

    But then I figured the original iPod was a weird thing for Apple to produce and just couldn’t see where it would lead. At the end of the day, Apple are innovators and keep their cards fairly close to their chest, whereas Microsoft are imitators who publicise products way in advance and that don’t always meet expectations.

    It could be an interesting year or two for home and portable entertainment.

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