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Apple Inc.

My friend Mark wanted me to blog something about the MacWorld 2007 keynote. Here it is: the last thirty years of Apple is so over – reflected in the final announcement that Apple Computer, Inc. is no more. Because, despite the announcement of the iPhone, it’s merely a launch pad for where Apple wants to be in the future. And the dark side should be very afraid.

The iPhone is a combined widescreen iPod, mobile phone and internet communications device. It has one real button, everything else is via Apple’s patented Multi-Touch technology. A quad-band, GSM/Edge device, with WiFi and Bluetooth 2.0 and it’s bloody brilliant:

Oh, and it runs Mac OS X – which means Safari is your web browser.

Engadget has a really great running commentary on the whole keynote.

Shipping in June to the US. Europe gets it by Quarter 4 2007.

Permalink | All things Apple

3 Responses to "Apple Inc."

  1. 9 January 2007 at 08:13 PM

    Mark H wrote:

    Thanks. Now I just need to pretend like I don’t want one :-)

  2. 10 January 2007 at 08:53 AM

    chris wrote:

    I’ll be writing more about the iPhone when I get time. Om Malik also recognises the importance of the Apple name change

  3. 19 January 2007 at 09:31 AM

    ninthspace » About that ‘Computer’ wrote:

    [...] I recently wrote about the release of the Apple iPhone and suggested that it marked the true start of ubiquitous computing – where computing devices become part of one’s environment, so much so that they cease to be identified as computers and are used almost subconsciously. During January 2007’s Macworld Expo keynote, it was announced that Apple was dropping ‘Computer’ from its incorporated title. Many saw this as an indicator of a change in direction for Apple, indeed Steve Jobs recognised this. My first thought was that this meant that Apple were serious about going after other markets. But I now believe the change to be even more significant. [...]

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