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Certified

You’ll find the term ‘certified’ everywhere in software and systems development. Companies use this term as a synonym for qualified, when referring to courses that they run. You’ll find MCSE (Microsoft Certified Systems Engineers) courses all over the place. Adobe have certification courses for Flex developers.

Such certification allows the holder to shout ‘look at me, I really know blah-blah’ on CVs. And companies can look at CVs and think they’ll be worth employing. But they’d be wrong.

They’re wrong because certifications are typically technology-centric. Can someone who knows Microsoft Word automatically write technical documents? No. Certification provides no practicable domain knowledge. It’s domain knowledge which is critical to picking the right person for a job. Well, either that or demonstrating good analytical and learning skills.

So what’s the point of certification?

It’s for companies to lock people in to technology. If you’ve invested time and money in becoming an MCSE, you’ll be more likely to recommend Microsoft products, and you’ll be more likely to seek out work that demands and utilises that investment. It’s the same with Adobe Flex.

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Apple to Apple (and back again)

We’re all expecting the licensing of The Beatles’ music to iTunes at some point in the near future, with Valentine’s Day being a favourite (although it might happen tomorrow). As part of this seemingly inevitable move, Apple Corps Ltd and Apple Inc. have settled their differences. According to this press release, Apple will own all the trademarks and license some of them back to Apple Corps Ltd.

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Timed out

snapshot-2007-02-05-13-25-38.gif

Well, I never did get around to redesigning the Times Online. Today, however, saw the relaunch of the website, with a lovely green ‘online’ tag. I can’t say much for what the site does or doesn’t do, because it’s dreadfully slow. Until I get a chance to see the front page successfully, you can read other people’s comments from The Guardian’s organgrinder.

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Kristin Hersh: Day Glo

Day Glo, the third track on Kristin’s new album Learn To Sing Like A Star gives the first clues as to where Kristin’s going with this album. There are the usual strummed guitar lines, but this time they’re sharp, clinically clangy, whilst the rest of the arrangement merges beautifully: strings, guitars, drums and backing vocals.

In past albums, I’ve always been able to detect the Throwing Muses paths, and Kristin as a solo artist. This album takes the experiences of 50 Foot Wave, and effectively drops Throwing Muses from the influences, building a sound which is strikingly different yet familiar from the previous albums of old.

Can I whisper the word: songs? Or, rather, can I whisper the song title Dizzy?

You see.. Kristin’s always been able to write Songs. Now she’s written a whole album of them.

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Putting the Apple in TV

There’s been a lot written about Apple TV since its formal launch in January 2007. A common opinion is that it is underspecified and less functional that other media recording or distribution devices. It doesn’t even record television!

But, that’s exactly its unique selling point.

Apple foresees the day when entertainment will come via the internet, surpassing traditional terrestrial, satellite and cable services. You’ll subscribe directly to the programmes and series you want to watch, delivered by content providers, whilst keeping an eye on websites that announce, promote and review other stuff you may be interested in. This is how digital music is evolving at present.

Let’s talk a little bit more about music in this context: Amazon’s recommendation system is rubbish – it constantly suggests music that I have no interest in (and yes, I’ve trained it) – and suggests I buy music which I’ve already purchased from them. Contrast this with last.fm, whose fuzzy community based recommendation system has led me to discover some really great new music. Most of it from Canada, strangely. Then there’s Apple’s own iTunes Alerts: I’ve set mine up to let me know whenever new stuff appears by artists I’ve already bought from the iTunes Store. iTunes also has its mini store which acts a bit like Amazon’s system, and is similarly incompetent.

These kinds of services will eventually happen for television shows and other entertainment (games?) too. For Apple, content and recommendations will be delivered via iTunes – and that’s why iTV got renamed.

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