I’ll say it again: when you have something to release, release it. The old model of teasing post-production doesn’t work. If you want to tease, do so during production. This can apply to electronics manufacturers, software developers, and particularly one other group: musicians.

Leading on from my post yesterday, suppose you rather like Bodyrox’s new tune What Planet U On? Maybe you’ve heard it on the radio, or watched the rather day-glo kitschy video for it? Perhaps you’d like to (gasp) buy it?

You can’t: Amazon lists it as being released 7 January 2008. This despite the fact I’ve been hearing this for at least a month.

So what’s a boy to do? Find an unauthorised download? Be happy that it can be watched on YouTube (especially now that he has an iPhone)? Find a torrent for it?

Well, he certainly can’t buy it.