2
7
D
e
c
e
m
b
e
r
2
0
0
7
7
D
e
c
e
m
b
e
r
2
0
0
7
Sweet
Seth Godin strongly believes – and he’s right – that every time you interact with a customer you’re marketing.
But marketing goes further than this. Everything you do which affects others (people, companies, your pet dog), is marketing.
When I worked at Siemens, I used to give sweets to members of my software development team. Sometimes I gave them, sometimes I let people choose, sometimes I threw them. I had no favourites – everyone got them. Each method of delivery was a subtle hint. My team members rightly took these a little ‘thank you’ messages, but I was also marketing myself.
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