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Word of the Year
I was going to find some space in my review of 2007 to throw into the mix my prediction for the word of 2008 – something I’ve never done before. I’d noticed it burbling around blog posts and other media, especially in the latter quarter of 2007.
However I felt it would be too much out of place just to chuck it out there. Until today, because Seth Godin has posted something that includes that word, right at its very core. So here goes:
Trust.
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